Jose Martinez

Cup of Excellence, Colombia. Do you know how excellent your coffee has to be to win the Cup of Excellence in Colombia? It has to be extremely excellent. To place at that level means you’re not just farming good coffees, you’re committed to constant improvement, to learning, and to deepening your understanding of varieties and their qualities. 

That’s what Jose Martinez has done. A second generation producer, born on his family’s Palestina farm, Martinez placed 1st for Pink Bourbons in Cup of Excellence.