Concepcion

Finca Concepción, located in the mountains of Mataquescuintla, Jalapa, dates back to 1890. It was originally a cattle ranch with some coffee, but the family's vision changed when it was acquired by Vanessa Braun Valle's ancestors over a hundred years ago. Since then, the farm has been transformed into an exemplary coffee operation. Today, they have been growing Gesha since 2019, along with a few parcels of original Bourbon.

Agronomic management is careful and sustainable: they prune in April, fertilize three times a year, and apply foliar treatments four to six times per cycle. The farm avoids the use of herbicides and manages shade according to the annual climate. They also reuse water during pulping to reduce environmental impact.