{"product_id":"musa-abalulesa","title":"Musa Abalulesa","description":"\u003csection class=\"pdp bg-pink\"\u003e\n\u003cdiv id=\"product-57982\" class=\"template-single-product container full product type-product post-57982 status-publish first instock product_cat-coffee has-post-thumbnail purchasable product-type-variable has-default-attributes\"\u003e\n\u003cdiv class=\"product-summary\"\u003e\n\u003csection class=\"pdp bg-pink\"\u003e\n\u003cdiv class=\"template-single-product container full product type-product post-62269 status-publish first instock product_cat-coffee has-post-thumbnail purchasable product-type-variable has-default-attributes\" id=\"product-62269\"\u003e\n\u003cdiv class=\"product-summary\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eJARC 74110 \u0026amp; 74165 varieties grown by Musa Abalulesa, his brother, \u0026amp; a few neighbours, in Agaro, Ethiopia. Processed as a traditional (for Agaro) washed \u0026amp; dried on raised beds, the resulting cup is distinctly \"Agaro\" with buttery texture, \u0026amp; a delicate and tea-dominant profile with flavours like sencha, apricot florals, and honey-melon.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eMusa Abalulesa farms 44 hectares (with significant help from his brother and neighbours) near Beshasha in Agaro, on land his family received through an amnesty program following Ethiopia's transition from military rule. In 2006, he won a national competition organized by the Ethiopian government, selected as the top winner among 500 participants across four woredas. The prize sent him to the African Fine Coffees Association conference in Uganda, along with a hand pulper. But when the Ethiopian Commodity Exchange launched in 2008, direct export ended, forcing him to sell locally at commercial prices for eight years. When legislation changed in 2016, Musa immediately pursued direct export - a choice that proved transformative. The premiums he's earned have funded significant farm renovations, new infrastructure (Penagos 2500 eco-pulper), and inspired neighbouring farmers to follow suit. Today, he operates a seed bank in collaboration with the Ethiopian government, ensuring the landraces that work in this area thrive for future generations.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection class=\"collection\"\u003e\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Luna","offers":[{"title":"Default Title","offer_id":44144221061186,"sku":null,"price":31.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2464\/3811\/files\/E29F8A46-8D1C-46CD-A9A4-B12CD601BFA6.png?v=1784331104","url":"https:\/\/dayglow.coffee\/products\/musa-abalulesa","provider":"Dayglow Online","version":"1.0","type":"link"}