Jorge Andrade Geisha

Jorge Andrade is not a generational coffee farmer. He is, however, an accomplished farmer, with a deep understanding of nature, plant health, and the development of excellent quality fruit. His approach to coffee has been shaped by this, and some unexpected circumstances in his life. ‘Picudo’, as Jorge is known, was a fruit farmer in northern Colombia for many years, based in the border region between Colombia and Venezuela. 

Due to the historic relationship between the two countries, the majority of Picudo’s business was in Venezuela, selling stone fruit, especially plums, over the border. After the collapse of the Venezuelan economy and the subsequent migrant crisis in the late 2010’s, Picudo’s home region changed drastically. Many businesses that worked across the border ceased to exist, as Venezuelans could simply no longer afford to import goods during a period of aggressive hyper inflation. Picudo made the tough decision to leave home, and ended up with a small plot of land in Huila, near to the coffee centre of Palestina.